PROJECT DESCRIPTION
Fusion cuisine is all about blending different culinary worlds to stretch our imagination and to stimulate our senses in unconventional ways. Just like any spectacular fusion dish, an adequate cinema shall never cease to absorb the goodness of every movie and to allow different “flavors” to intertwine and flourish together, ultimately forming an ambience that is truly one-of-a-kind. That is what we call “a sense of place”.
Hong Kong-style humour, Korean-style suspense, Thai-style horror, American-style superheroes…
Sweetness, bitterness, spiciness, sourness…
Different plots and different “flavours” thrive here every day, making this a place that vitalizes visitors both physically and mentally. This time, the design concept has fused a multitude of aesthetic styles. Every little detail is embodying the spirit of a true fusion dish, symbolizing how this cinema is going to bring one sensory feast after another to its audience.
The cinema spans over four floors and the main entrance features a low-saturation Morandi color scheme. A grey marble pillar and a vertical glass-stripe screen divide the lobby into two areas, separating the concession stand from the ticketing counters. Wrapped with grey leather and with a bronze countertop, the ticketing counters are styled with subdued elegance, directing the attention to the horizontal poster light box in the background. Lighting in the concession area is slightly brighter. The walls are covered with grey tiles and each wine shelf at the back is lined with a row of concealed LED light, casting a soft, even wash of illumination. At the far left of the entrance is the escalator that leads to the upper level. A matte grey wall and a bronze archway stand perpendicular against each other to form an entryway-like structure.
The design of the first floor has adopted a wide variety of hues, materials and forms, yet the overall vibe remains harmonious and well-balanced, just like how different seasonings and ingredients complement one another beautifully to compose an incredible taste.
The elevator will take you to the 8th floor, where you will find the other two concession booths and the screening houses. At first glance, the overall style doesn’t appear to be very different from that of the 7th floor. But if you take a closer look, you will discover an extra touch of modernity. The design of the ceiling is going for an industrial style, with grey and bronze suspended bars running towards different directions while shedding rays of soft illumination. The grey mirrors that pave the ceiling give a subtle reflection of the area below, creating a sense of spaciousness. Three of the grey suspended bars run parallelly to encase the mini bar-style concession booth. The walls inside the booth are paved with grey marble tiles, while above the wine shelves hung several blackboards that give off a contemporary charm. The other concession booth, on the other hand, provides no seat and is again adorned with blackboards that are commonly seen in American street eateries. The body of the counter is covered with a combination of black and grey tiles, giving this area a slick look and feel. Once again, this floor displays a mix of aesthetic styles. Just like a delightful fusion entrée, you can get a taste of both originality and familiarity here.
Stepping into the screening house is as if you’ve wandered into an entirely different world. Since everything that happens on the screen should be the centerpiece, the overall layout of each screening house has opted for a simple, relatively muted look and feel. One each side wall, the lower part is laminated with wood grain plastic materials, while the upper part is covered with acoustic fabric. The bar-like decors on the wall form a letter M, while the concealed lights radiate softly. In the IMAX screening house, however, the decorations are replaced with tube-like structures that run from the top to the bottom of each wall. Some of the seats are green in color, forming the word “IMAX” in the midst of the black chairs.
The lavatory has a different vibe, as the walls inside are paved with columns of gloss green tiles. The use of rectangular structures and straight lines can be seen in the designs of the sinks, the individual mirrors and the cubicle doors.
Elegant, hushed, mischievous, modern. Original and unusual creations can be formed with different “flavours” interweave and elevate one another. The cinematic world resembles greatly a fusion dish, as it encompasses millions of possibilities and knows no boundaries. A comedy can be tear jerking. A romantic movie can simultaneously be a sci-fi film. A detective thriller can be unexpectedly heartwarming. Mixing, matching, experimenting – this is how a showpiece is born.